Who is André Myette?

André Myette is a Canadian born and raised graphic designer, independent artist and writer. His first published work is 'Humbug!' a graphic novel about the further adventures of Ebeneezer Scrooge in a steam-punk inspired London it was followed by 'Horseshoes& Hand Grenades' a black and white series of self contained stories. André currently resides in Truro, Nova Scotia with his fianceé Jennifer, and three cats Presley, Klaatu and Lebowski.

Blog #2: Reboot, Redesign and Rebrand

So it’s finally here, DC Comics has “rebooted” their entire line of comics, “redesigned” every single one of their characters and now it’s time to “rebrand” with afresh new logo. I can’t say that I’m surprised, DC has a long history of  turfing old (or in this case not so old) logos and continuity in exchange for something new that fits their new definition of what their “universe” is all about. DC Comics has had an exorbitant amount of reboots to “fix” things in their long history including ‘Crisis on infinite Earths’, ‘Zero Hour’,’The Kingdom’ , ‘Infinite Crisis’, ‘Flashpoint’ and not to mention the countless reboots of ‘The Legion of Superheroes’ and long-time stable ‘Superman’. It’s to the point now that I don’t even care anymore when I hear about the newest event that will finally allow everything to make sense…and this time they mean it! My thoughts on the new 52 are generally the same, for a full detail of my complete opinion regarding that you can listen to Episode 1 of The Endless Podcast but for my thoughts on their newest logo you can read it right here.

Oddly enough…I’m OK with it. Don’t get me wrong, there really was no need to redesign the “swoop” logo they switched to in 2004 but since they felt compelled to I’m strangely fine with it’s replacement. The graphic designer in my is crying right now as he remembers all the classes about recognizable logos that can be identified as belonging to their company immediately and with this new “uncovering” logo and it’s variations depending on which comic it’s on, that principle seems to have been thrown out the window.

Nicolas Aparicio, Executive Creative Director at Landor’s San Francisco office, the company that created DC’s new Brand stated .“It was our goal to capture DC Entertainment in a dynamic and provocative identity. Our solution is a living expression which changes and adapts to the characters, story lines and the ways fans are consuming content,” . “The new identity is built for the digital age, and can easily be animated and customized to take full advantage of the interactivity offered across all media platforms.”

So there you have it “customizable” which is a word I  have a feeling we will be hearing a lot more in the coming years. With comic book companies no longer happy to keep their works on the “printed” page expanding into films, television and all kinds of online applications I believe the others soon too shall be using something they can easily animate into a flashy intro for their various projects. So as I’ve earlier stated, I’m good with this logo as it’s clean and easily recognizable and leaves some room to have a little fun with in each variation. It gives a sense of a “secret identity” peeling back a mundane looking logo to see the exciting icon beneath. When I first saw the colorless edition that was making the rounds on the internet I was pretty turned off, but now that they’ve released the full color versions I can honestly say that it’s appealing to me. Looking at them it reminds me that these are “comics” with bright colors and fun effects and I think anything that I can link with the entertainment and joy comics can bring can’t be a bad thing.

Ave Atque Vale!

André Myette

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